About Aveda

Aveda is one of the top, prestige beauty brands in the industry that attracts millions of new guests to salons and spas every year. We offer high-performance, professional hair, skin and body care products that are created and packaged with natural ingredients that are good for you and the planet.

Aveda products are available in more than 8000 professional hair salons and spas in 32 countries around the world.

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SUSTAINABLE BUSINESS MODEL


We believe ecological and profit goals are mutually achievable. With continuous business support tailored to your salon, we build creative programs that focus on guest acquisition, retention and business profitability.
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CUSTOMISED COLOUR


Unleash your artistry with infinite colour. Aveda Full Spectrum™ hair colour is up to 99% naturally derived* and completely customisable so every head of hair becomes your canvas. Our fade-resistant formula delivers incredible shine and condition with our signature blend of protective plant oils-sunflower, castor, and jojoba for rich colour that lasts.

HIGH-TOUCH GUEST EXPERIENCE


We pride ourselves on delivering a high-touch holistic experience for every guest, combining powerful botanical science with rituals inspired by Ayurveda, the ancient healing art of India.
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30+ YEARS OF GREEN INNOVATION


We were the first beauty company manufacturing with 100% wind power** and the first in the industry with 100% post-consumer recycled bottles. **Per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturers’ Corporate Websites in April 2007.

CREATED WITH A CONSCIENCE


Up to 95% naturally-derived*, Aveda innovates with the power of botanicals, combining the principles of modern science and Ayurveda. Proven to perform by Aveda Artists around the world.

*From plants, non-petroleum minerals or water. Learn more at aveda.com.au.
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LESS DISTRIBUTION MEANS HIGHER RETAIL SALES


Aveda is not everywhere for a reason. We are selective about where, and by whom our products and services are offered, so your salon has great opportunity for retail productivity.

CRUELTY FREE


Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”  Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.
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